From Jan 1, 2010 entry is free for students up to 27 years of age. It is an initiative of the Austrian Ludwig Foundation for Art and Science. The foundation tries to put the focus on modern art. They want to animate young people to enter the museum without having to think about the money.

The MUMOK director strongly supports this initiative – he believes that art is like staple food and should not be a luxury good.

The aim of MUMOK is to preserve, enlarge, analyze, and make available to the public the collection of artworks from the 20th and 21st centuries, compiled since the opening of the Museum of 20th Century Art, by applying state-of-the-art scientific and museological methods. The Museum serves as collection site, archive, research institution, and exhibition venue. As the largest Austrian museum for international modern and contemporary art, MUMOK promotes the museological integration of Austrian art and art discourse into an international context and simultaneously conveys internationality within its local environment. MUMOK communicates the social relevance of art by illustrating the changes in art perception and their causes, both historical and contemporary. With reference to the present, MUMOK participates in the socio-political discourse and opposes tendencies which challenge the freedom of art and cultural policy.